Monday 22 November 2010



Product name: Mcdonalds happy meal box
Process: Lithography
Colours: 4 colour print.Plus a spot colour as the red/oranges pantone specific 'M' are very vibrant wouldnt be abloe to get that gammut range through the 4 process colours
Stock: card board not very large GSM, a cheap material and easy to print onto.
Format: box.
Specials: die-cut to achieve the net shape
Target: children, bright colours reflect happy fun and light hearted.
Cost band: higher than average as the spot colour cost of set up and cleaning out printer.
Quantity: Millions as there are hundreds of stores.
Competition: Other competitors mainly take-outs and fast food such as burger king etc.




Product name: capri-sun
Process: Flexography, 
Colours: CMYK. one spot colour orange*
Stock: flexable aluminium
Format: Standard shape/size.
Specials: none
Target: children-25
Cost band: heat seal- more than an average drink holder.
Quantity: just for the uk, have a market abroad with different graphics!.
Competition: Drink providers








Product name: Hessian bag for life
Process: Screen print
Colours: cmyk 3 colours
Stock:hessian
Format: Standard shape/size.
Specials: none
Target: supermarket shoppers
Cost band: budget to serve its purpose.
Quantity: Millions as there are hundreds of stores.
Competition: All other bag for life providers!

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