From the layout of photography I designed some posters to be shown on the walls of the shop I tried using some of my illustrations on them to informalise the look of the poster yet I think it appeared too distracting from the clothing I was showing and decided against it.

Open publication - Free publishing - More surf

Open publication - Free publishing - More clothing

Open publication - Free publishing - More clothing

Open publication - Free publishing - More clothing

Open publication - Free publishing - More clothing

VANS


Brief: Promotional packaging for the surf range of VANS shoes




Considerations:Colour,
               fitting in with the famous VANS brand,
               target audience




Mandatory Requirements: Must be able to have in stores,
                        contain the VANS logo


Deliverables: poster, shoe care products, shoe box, voucher card. carrier bag

More vans continue design sheets 

More experiments into the labels I prefer the typefaces on this one and I belive the fact tht it is much simpler and obvious as to what it is yet I still dont think the colour is fitting needs few tweeks to really visualise the re brand as a whole A lot of these designs are in development stages and dont appear as a set yet which is something that really needs working on. 

I have began looking into colours and how the work with my illustrations I want to keep them quite toned though yet thought it would be nice to incorporate the colours from the best selling shoes. By these experiments I think there far to bold and wont be using the colour range in this manner yet may be able to use the information gathered with something else wether its colour of stocks or possibly the stickers to attach posters together a very plain set of designs with brightly coloured stickers would look really modern could define the sections of the store...EG red-skate blue-surf etc 

Couours int he right are completely fitting with the vans brand the burgundy and blues work well together maybe change the opacity so they are less bold and vibrant and use them within layout and titles. Male range is perfect!

FOR THE CRIT


I needed to move my project on a little further so i have began by starting some products therefore I can show them just to show style of work which Im presenting this is the net which Im using slightly modified for a voucher card. The type on pack is hand drawn using internet fonts as inspiration. I think hand drawn gives a much more relax feel to the brand yet can still look contemporary and up market.

I mocked up examples of the bright stickers idea yet I dont think they really show my visions I need to purchase some really high end stock and colours need to be brighter! Lots more work really needs to be put into this 

The designs are for labels for a shoe care product which would be placed on/behind the till availabe when you buy shoes. Could have offers on things like this 

After really critic my work I have decided to try out something more type and layout driven adding my illustrations to see how its really working out and to be honest I think its a much better move to take I think the best way to promote surf is through the skate therefore Im going to keep the look book for the skate but add the surf adverts to it as well as promotional posters and some information on the designs of products for the surf line. After thinking about the appropriateness of the line for in the UK there is a very specific audience and many of them who skate will be interested but skating is now so widely spread it is much more accessible being skate park added to most of the area parks. Yet because They like the brand they would be interested in the shoes t-shirts and other merchandise therefore my thoughts are to add a small clothing section to the store and promote this...It helps to place the thought of surfing into customers heads and having information readily available to access such as where the surfing competitions are through ads in the look books and magazines.

I really love the colours for this ads and the type is clean cut and modern I think in a layout spread with some black and white imagery look fantastic. Colour will be the most influential as vans are the new (in-thing) for teenagers and the bright colours and contrast are a real selling factor.

I have got to be cautious with my paisley influenced designs as they are starting to over power the original message i need to tone thm right down make smaller or less of them yet was good way to see the colours on black and white. Quite excited to start a layout now! 

Looking at poster layouts and how I can take things across a range of media as I need to create a range of things the designs need to be compatible with size stock.

Change of a typeface to try and have a little more casual collective mood ive added a few different typefaces. I think they work together yet just for an inside spread maybe not striking enough to sell yet visually intriguing.

Tried layouts to fit vouchers cards etc nice and coours are fitting need to try a few more maybe a little too feminine when the main target sector is male. There iis only a small sector of the store which is female clothing and many of the shoes are unisex.

Looking at stocks I think parcel paper just isnt quite fiiting with the designs they need to be much more up market high end stock possible use of printing proccesses to be used.