Looking at design differently

Today we had a short seminar with fred i learnt how to look at design differently using certain words to analayse a product and using the knowledge of printing techniques we could do a thorough analsing and really come to terms and understand how we can achieve certain finishes to a product and how they would be printed.

We had been asked to bring in certain things for the session to look at: Publication, Product, Packaging

Jakes Bar-Drinks menu (Publication)

Content and catergorisation

*Drinks list

*Catorgorised into cocktails 1920's

Form and format

*Menu-booklet

Product and range

*Drinks menu and a food menu

Media and processes

*foil blocking

*litho printing process

Audience and interaction

*Flick through the pages-booklet

*Over 18's

*Professional and expensive

*Infomation based

Function

*Inform customers of the drinks on offer and there price

*Scales A4 squared off.

I Love Vodka- Revolution (Promotion)

Form and format

*Card (similiar to bank card)

*Lanyard and vouchers

*Privilage card

Product and range

*Discount card

*Range bring out one every year

Media and processes

*Print process - Rotogravure

*Vouchers - Perferated litho printed

*Die cut - hole for the lanyard

Audience and interaction

*Over 18's

*Alcohol product

*tear the vouchers off

*Wear the lanyard

Function

*Earn priviledges

*Offers on drinks and food

*Tone of voice-Inform light hearted