Promotion for Vans for surf line of shoes under the theme of endless summer.
From this brief I want to explore my illustration skills experiment with hand drawn type and image.
Looking at the current surf section of the vans company it very much sits on its own nothing is related to the skate, I need to look at design techniques that they use and improve the similarities between them both to hopefully promote and make the surf and well known as the skate.
Current collaborators with the company look at designing t-shirst and limited edition shoes skins. I need to look at a big branding slogan/image which can familiarise the right target audience to achieve this i will be designing promotional posters possibly look at an event hosting... air freshners cars key rings in store graphics.