Experiments with logo design the top one is the final one we decided on! our logo we decided on yum yum as it relates directly to food and is something which I remember saying as a child it is happy and lighthearted as are the colours plain and simple we didnt want it too complicated as a child would be refering to it.
Our designs with the eyes on the fruit and veg
Final book pages
I was really excited to start this project and i preferred the method of choosing who we were going to work with. We created an advert to the type of designer we were seeking to be a part of, theses contained five of our skills and 5 attributes and then the same that we lacked in and would be complimented by our partners to be! My partner was Ellis and I knew we would be be to develop something which would be successful we got started straight away getting all our ideas down on paper on the questions which we were willing to explore deeper. after doing this we decided to explore the question ‘ Getting people to try something new’ We wanted to aim this at children and eating habits There is a lot of things which purposely advertise to children the importance of eating 5 A Day fruit and veg yet we wanted to do this yet make it a more fun activity through the exploration of previous campaigns and child psychologists we discovered a lot of key things which we had to include such as not referring to food as good or bad this is why we dont mention the words "healthy/ healthier" foods anywhere as we wanted to make the eating activity fun not good or bad thing to do! children connect more with objects that have eyes. After our first week of researching and producing ideas we had another member joining our team which was Roz this was good for the group she takes leadership roles and really pushed our ideas into reality in a week we had all our ideas generated and a series of products. We had created a pack for children which would potentially help them to enjoy meal times the pack contained: Reward Chart with Velcro fruit and veg, Stickers, A chefs hat, Wooden Knife fork spoon, A picture recipe book, Novelty Key rings. I am really impressed with the outcome by far my best project yet!!
The research for this bri
ef i did on jamie oliver and super nanny finding out how children learn and how they feel it easier to interact and do things by themselves as they are growing up! here are the design boards we created for the crits:
we got the communication is a virus brief yet we had to work in pairs for it. It wasn't as simple as that though we had to try and find the perfect potential graphic designer in the group so we had a range of tasks to do the first one was to write down:
Five skills we have:
- Surface pattern
- Confident speaker
- Generating Ideas
Five personal attributes of mine:
- Open minded
- Hard working
- In decisive
And then we had to write down what we want in another designer:
Five skills in them:
- Software skills
- Making products professional
Five personal attributes:
- Easy going
- open minded
After this exercise everyone was told to go and make an advert of the information we had just gathered I chose to do an illustrated advert to show what I am interested in . When we had completed this we stuck them up onto the wall and had some post its which we put our names on and then stuck them onto the posters which we would want to work with.
My poster had three names on: Gemma, Ellis, Will
We needed to arrange to talk and see if we would want to work with the other person Ellis had come to me because I had a post it on her poster and I needed to see her aswel so we decided after a chat we would do the project together.
We were all given a sheet with 10 statements on we would need to choose on to base the project on the statements were:
- Get people to try something new
- Get people to talk/communicate more
- get people to read more
- get people to tell the truth more
- get people to use public transport more
- get people to live healthier lives
- get people to recycle more
- get people to give more
- get people to use their vehicle more responsibly
- tell a lie convincingly
Get people to try something new
Get people to read more
Tell a lie convincingly
Me and Ellis then went away to do further research into each subject we covered and both came back on monday with our ideas and both had gone for try something new and wanted to aim it at children linking funny comments to try and get them to enjoy meal times more and potentially eat healthier at the same time Ellis came up with little comments and tasks the fruit and veg would say in a book such as Peas: try and get me into your mouth without rolling me off your plate!
I really favoured this idea of fruit and veg being a character more research into this shown that if you put eyes onto an object children relate more to it! which was perfect we brainstormed things which we could also include in a fun pack for kids
Fun pack includes:
- Reward chart- velcro fruit and veg need five to get a prize
- Velcro veg and fruit
- Key ring fruit/ veg ( potentially be a collectable)
- Chef hat
- Wooden knife fork and spoon
- Recipe book
Making of the products Roz suggested we got to work straight away woth the making process as we wanted to produce so many different products. Roz had began making the fruit and veg on photoshop and putting eyes on them which looked fab!! I booked screen print and began trying to get hold of a chef hat well a lot incase they went wrong! We developed the logo so i could screenprint onto them. The tasks in the recipes book started coming together and we ll decided to do everything together rather than going off and bringing designs together as we wanted everything to look exactly the same as it was being put together in a pack we needed it to be all the same. We had booked our print time for monday so needed to be finished for then we thought then if something goes wrong we could redo it for friday! something which I probably wouldnt have done if I was doing this project on my own!
We had decided to screenprint the packaging well all the products as I went down to the print room and began exposing the screens and things I started printing yet just didnt look professional enough! NIGHTMARE!! so Roz decided to upstairs and do the packaging digitally she booked digital print for the stickers and packaging. I said we might aswel screen print the hats with the logo because we wouldnt be able print digitally on them so thats what we decided to do. By the end of the week everything was produced and it was a matter of crafting the final thing.