New direction for the paperchase brief I have decided on a theme of christmas now I need to think of imagery for this I am unsure of the style I have a sector which I need to fit in with very hand craft cards/ merchandise yet need my designs to appeal more than the others on the shelves....From visiting the store things thats are important to them are:

• Size the cards have to be small A5 or smaller in order to fit on shelves none of them have tacky large cards!
• The packaging of the cards high standard cellophane wrapped 
• Designs mainly aimed at women aged 18-26 from what I saw
• Merchandise isnt over complicated note books etc are just covered with blank pages.