Ted Baker

The first week of the collaborative brief has gone really well we have brainstormed a range of ideas which excite us and we have filled out a rationale which we will be having a progress crit on shortly to ensure we are solving the problem in question with relevant solutions.

Things we need to consider are time management what can we produce n the time what are we being asked to produce and what we want to. The part of the collaboration will need to fit within both are expectations of what we want to get from this and what style of work we are wanting for potential portfolios.

My top ten: I have decided to alter the title of my top ten slightly due to the target audience that im aiming to attract. Even though my subject matter stays the same and I am illustrating from the childrens books i'm not aiming the program to children so therefore i'm changing my title to classical animal books. The books that i Have illustrated are: Jungle book, Alice in wonderland, James and the giant peach, winnie the pooh, wind in the willows, charlottes web, Peter rabbit. I decided this was enough to illustrate as i didnt want to give away what all the top en were the other s i decided on but not to put into title sequence were: bambi, little red riding hood, watership down.

Final Title Sequence

Untitled from Rebecca Tipping on Vimeo.


My final 50s title sequence

I am pleased with my final result yet I would have liked to experiment maybe with ink splatters and different textures and shapes. In the end I didnt find it appropriate as I wanted simple designs.

Final Idents

Untitled from Rebecca Tipping on Vimeo.



Untitled from Rebecca Tipping on Vimeo.



Untitled from Rebecca Tipping on Vimeo.



Untitled from Rebecca Tipping on Vimeo.

Vimeo Test pieces

Evaluation

Throughout this module I have learnt that when designing for digital media time management is essential as files can easily be lost and not backed up, Also certain things that you think will take 20 mins soon turn into 3 hours sat at the computer. I have learnt a lot during this module on After Effects and would never have thought i would be able to produce the standard of work that I did. I incorporated hand drawn illustration into my Title Sequence and idents as a way of breaking the all digital module and i enjoyed this and would deffinatly practice this more as i developed a really nice style. Research for this module was mainly video and channel research which was a change from static imagery and I began to ask myself how have they achieved what they had and experimented with my own animation techniques. At first I struggled to see that it was design for screen and lost sight of how important hierachy of type was and layout. I produced all my animation characters before i realised that were out of the title safe and action safe ! which i have amended accordingly. As we didnt have any paper based assets other than my illustrations I have felt that i dont have any back up work yet I have done screen grabs and storyboards. I like the fact that there are so many restraints to do with after effects yet you have so much creative control also. I have chosen to make my illustrations not move smoothly as i was revisiting old story books i wanted a stop motion feel to the characters rather than a smooth running digitally coloured piece. There are many weaknesses within my final pieces which i have noted during the end of the brief i am very disappointed with the quality of my packaging and silly mistakes I have made that just are not acceptable for a Graphic Designer and will be reproducing this until I am satisfied. I spent too much time trying to perfect the idents and the title sequence and left the packaging if my time management was better I would have been able to test the designs out a range of times. I have decided if I put the same amount of time at the start of the brief as I do at the end I may be able to get more done efficiently.

The things which I will do differently next time are 1.Start the brief as soon as I get it, get really stuck in. 2. Dont lose sight of the brief 3. get designing as soon as possible 3. organise a time for blog posting! 4. All files used keep organised. 5. Spend more time on packaging ( crafting) to perfect it otherwise do no justice for all the design work.