Images for the packging

Type workshop

Type workshop i wasnt really looking forward to if i was honest but the way it was taught like the type had personality and tone of voice made me look at it differently. I enjyed working with hiearachy of type which my expamples are below and this was about how you can control where you want the reader to look and read first i like learning about pyschology of design and how we can change what people thin or do! Fitting text into a grid and columns wasnt my favpurite thing but expereimenting with leading and pt size will be usefull to me in the future.

Mac workshop in design

MY GOOD

After brainstoeming my idea for a week now we had a seminar with lorenzo and he pointed out that we need to know why we think our ideas are good and what were doing it for have we concidered the tone in which we want to take the sunject who are we doing it for?....All these questions need answering so we are clear on what were designing it seems easy to know this yet i had completley put it to the back of my mind and got carried away being excited about the designing of the product the arty bit! Lorenzo pointed out this was the easy part of graphic design i needed to clear up what i was doing this for!

IS: Delecatesants with tea rooms

WHY: Aura of the room expense/quality

HOW: Brand a tea room, posters, origami ,bags for life, stickers for products, grease proof paper, cake boxes, ribbon

WHAT: Feeling of luxary lifestyle

TARGET: young adults 18-26

AUDIENCE

TONE OF: Light hearted promotion

VOICE

We got into small groups to discuss what we had came up with i was with charlotte and arthur after expalining that i wanted to promote the aura that you recieve from a vintage tea room and i wanted to try and get more people in yes paying more yet for the experience and aura. ITS WORTH IT! My initial idea was to make my own tea room to promote and my target audience being middle age women who have the funds to have this expensive lifestyle! Arthur suggested rebranding an existing shop. I have since decided on Greggs it is a delicatesants and also sells tea and coffee yet has a cheap vibe and awful logo! My target audience would be students and letting them have a luxary lifestyle at a cheap affordable price!

Looking at design differently

Today we had a short seminar with fred i learnt how to look at design differently using certain words to analayse a product and using the knowledge of printing techniques we could do a thorough analsing and really come to terms and understand how we can achieve certain finishes to a product and how they would be printed.

We had been asked to bring in certain things for the session to look at: Publication, Product, Packaging

Jakes Bar-Drinks menu (Publication)

Content and catergorisation

*Drinks list

*Catorgorised into cocktails 1920's

Form and format

*Menu-booklet

Product and range

*Drinks menu and a food menu

Media and processes

*foil blocking

*litho printing process

Audience and interaction

*Flick through the pages-booklet

*Over 18's

*Professional and expensive

*Infomation based

Function

*Inform customers of the drinks on offer and there price

*Scales A4 squared off.

I Love Vodka- Revolution (Promotion)

Form and format

*Card (similiar to bank card)

*Lanyard and vouchers

*Privilage card

Product and range

*Discount card

*Range bring out one every year

Media and processes

*Print process - Rotogravure

*Vouchers - Perferated litho printed

*Die cut - hole for the lanyard

Audience and interaction

*Over 18's

*Alcohol product

*tear the vouchers off

*Wear the lanyard

Function

*Earn priviledges

*Offers on drinks and food

*Tone of voice-Inform light hearted

10 good things

Today in Lorenzos session he taught us a new wway to look at what were were researching. I was looking at the subject in a narrow view looking at what was good about my "GOOD" we got into groups of five and were asked each to write down a ne set of good things thinking outside the box and not playing it safe anything which we found that we liked or felt good even.

My 10 things

*Asda curry-tikka masala *Un-made bed *Clean pajamas after a bath *Giving hugs feeling the love! *Sneezing *Baked beans (branston) *Waking up on christmas day *Make-up *Fleecey blankets *Singing and dancing when know ones looking!

We then as a group decided on 10 which everyone agreed with and swaped with another group. pointed out the bad things of these problems! which was interesting as we found looking at our good as a metaphor for further exploration

What was our good? good for who? bad things? Analaysing what im saying, Humour? Tone of voice? Target audience?

NEED MORE RESEARCH!!

Mac workshop photoshop

Mike took us for these sessions he knows his stuff!! below are images this is how you could distinguish spot colours to various sections and also spot varnish.





How to create duo tones:



An RGB image with gammut warning on all the grey areas are ones which cant actually be printed therefore will be made up by the printer!


 The RGB image converted to CMYK much duller colours a major colour shift.

NOTES: