Tuesday 13 December 2011
I did some illustrations for this brief around the lines of celebrities that could back the idea of Heinz salad cream. Gordon Ramsay was going to say a recipe and end it with done. and the other boys are from the only way is essex a popular tv program relevant to the target audience going along the tag line of REEM salad cream a popular saying in the show
keith lemon and peter kay.
design sheets looking at concepts of the music how its change over the years and relating it to Heinz with the main idea being " lets w'rap it up" lets get things straight kind of idea. This soon moves along to looking directley into the 1920s and how Heinz was the only product n the market. when you look into world war one they had rations and heinz helped give a nice taste to dull foods I want to create ration books that state that it doesnt need to be rationed in other words stock up!
Evaluation OUGD301
I have enjoyed this module although I found it very stressful mostly due to poor time management or the fact I was indecisive on choosing a direction to take the project therefore tried lots of different concepts. Looking back on this I should have explored the concepts in much more detail as I could have spent more time getting the graphics up to a standard I was pleased with. My final products are not something which I am entirely satisfied with and I have learnt that I need to give myself more time at the end of the brief concentrating on different stocks and methods of delivery. At this stage of the degree program I can see my design work has developed a lot since I started yet I still feel i’m not at the level I wish to be I know I can do better I need to really push the boundaries and take advantage of the workshops and materials that I can access at university. I have the potential to have pieces of work in my portfolio that I possibly wont be able to create when I finish. I have attended the laser cutting workshop this module and experimented with foil blocking which I haven't done before learning about these processes has opened my mind to other design considerations.I think printing processes are really simple and are very effective to use, I would like to produce a range of posters exploiting each processes. For this module I have written my own briefs I dont think this works quite so well for me and I dont explore the brief to its full potential as I have a tendency to tweak things and have a set idea of what kinds of things I want to produce before writing the briefs. I like having certain constants within a within a brief guidelines to stick to. I also want to get more involved in live briefs doing designs which have a set deadline, in order to build on my time management and see my work more online in shops etc. My most surpirsing brief in this module was the vans I began by doing lots of illustration Lorenzo helped me step back from this I was creating lots of detailed illustration with no apllication for them, I got stuck down with the brief and lost in the end I went back to the start re evaluating what vans was about how high end it was and actually designed something which was influenced by photography layout I loved it! again given more time to print and consider the stocks that I would have used this could be something even better. In terms of design though im aesthetically impressed by it. The heinz brief is one which I wasnt too impressed with I am going to re work this idea for the competition submission as im just not satisfied with the final products. Over all the module didnt go as well as I had promised myself yet I have learnt not to make the same mistakes for my FMP which for me this was the test to see at what level and pace I need to be working at at this level of the program.
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